My client is seeking a dynamic Digital Optimisation Executive to assist with and help drive their optimisation strategy. The role can be a remote but you will need to be based in Ireland, the UK or Gibraltar to work remotely.

The Role
As the Digital Optimisation Executive, you will drive forward the business objective of optimising customer experiences and personalising customer content online. The objective is to drive conversion rates and improve customer experiences and loyalty.
Responsibilities include

•    Working closely with the marketing, development and BI teams to prioritise delivery of the optimisation roadmap and ensure that it delivers on business goals and objectives.
•    Work collaboratively with the BI and Marketing teams to incorporate insights and customers’ needs within the data management platform (DMP), segmenting customers and optimising their digital experiences.
•    Optimise key customer journeys on the company’s sites and apps. Implement optimisation strategies to both front and back-end issues to meet ongoing business requirements and resolve issues that are causing friction for the customer and hampering conversion.
•    Be responsible for conversion rates across the digital assets, driving KPIs, performing on-demand site performance and conversion analysis or troubleshooting

Your Expertise
•    1-2 years’ experience in a similar role for an Ecommerce/eGaming based business/transactional website.
•    The ability to use data-led analysis to promote a customer-first attitude.
•    Minimum of 1 year’s hands on experience in Google Analytics or similar.
•    Knowledge of Digital marketing to include campaign management, content-targeting and SEO.
•    Experience in executing and measuring performance of A/B and multivariate tests.
•    Strong verbal and written communication skills, with the ability to present analysis/insights to senior management.
•    UX focused and data driven.
•    Strong commercial and analytical skills.

This is a great opportunity to join a well-established company and work in a fast-paced and ambitious environment with a competitive salary and other great benefits. 
For further details and consideration please contact me at your earliest opportunity.