My client is a well established iGaming company that operates across retail, B2B, B2C and ecommerce. They are seeking a PPC Manager to join their team to help develop and execute paid search campaigns and build on their success. This role is based in their Gibraltar Office.

The Role

You will manage, review, and perform daily account responsibilities associated with all paid search channels and maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.

You will monitor and evaluate paid search results and paid performance across the major search channels, with attention to competitor activity across multiple geos and manage the creation of large keyword lists for Non-brand, gambling related keyword

As the PPC Manager you will provide recommendations and execute strategies for keyword opportunities around key sporting events, campaign structuring, targeting, display network, and other facets of paid search in accordance with the companies goals and provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives. This involves managing bid prices and conversion metrics to enable the acquisition of profitable customers at volume.

You will generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives related to KPIs, keep pace with search engine and PPC industry trends and developments and  monitor analytics dashboards, reports and key reporting tools, and point out key areas of performance

Your Expertise

• 2+ years’ experience in Paid Search.
• Previous experience within gaming and/or gambling industry
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools (Tableau).
• Strong analytical skills, with ability to interpret test results & draw conclusions
• Strong communicator, able to extract & explain insight from detailed reporting to peers & senior stakeholders

This is a great opportunity to join a well-established company and work in a fast-paced and ambitious environment with a competitive salary and other great benefits.

For further details and consideration please contact me at your earliest opportunity.